How Digital Marketers can take advantage of WhatsApp chatbot for marketing?

WhatsApp Bot Jul 03, 2020

When Henry Ford made cheap, reliable cars, people said, ‘Nah, what’s wrong with a horse?’ That was a huge bet he made, and it worked.” This epigram truly captures the concept of marketing that transfigured from logos to faces, from brands to people. Digitalization has become a catalyst for subsequent stages of the evolution towards the transformation of current paradigms in the market.

AI is transforming oodles of industries. From Banking & Finance to Tech & Retail, it has been changing the way brands do their business. It empowers machines to think about, respond to, and perform tasks like humans which also possesses thoughts, feelings, desires, emotions.  There are ample of implications for AI in the digital marketing world and WhatsApp chatbots are certainly one of the most invigorating. It undeniably offers the best of both the worlds; you can automate a huge part of your customer communication process without sacrificing customer service and support. These AI-powered chat machines are about to be far & wide, if you want to stay competitive, it’s important to wrap your head around how they work and incorporate them into your strategy.

WhatsApp marketing has been exponentially stealing the thunder from social media and other online communication strategies. Indeed, business is benefiting from the surging trend.  That would be 1.6 billion users for WhatsApp spread over 180 of 193 world’s countries. Plus, as of January 2019, this messaging app is the leader in 133 of the world’s countries.  So, while talking about WhatsApp means blathering about worldwide communication revolution. Hence WhatsApp chatbots have become no less than oxygen for businesses.

How WhatsApp Chatbots are transforming digital marketing?

WhatsApp Chatbots give you the ability to make marketing easier and more streamlined & channelized by automating the beginning of the process—freeing up your time and zeal to work on other things.  It is in managing the initial pace of the marketing process, whether that’s gathering contact details and information for a sales call, answering general customer service queries or providing direction on common tech issues.

The WhatsApp chatbot’s job is to handle the initial communication & further to it gather all the necessary details from the customers—so that when you step in; you already have the essential information to engage people in a meaningful way. Hence, we can say WhatsApp chatbots are a human engagement enabler, which eases out our job.

How WhatsApp Chatbots increase the mass of marketing conversations

WhatsApp Chatbot mechanizes a huge chunk of the marketing process. And because of the plunge in the marketing process the team can handle a higher volume of marketing conversations and close more sales as a result.

This is another instance of WhatsApp chatbots enabling your engagement; which allows you to connect with more number of customers, start more conversations, and generally have a higher degree of personalization in your approach to customer communication all of which can have a huge impact onto the business.

Growth of Traditional Marketing from Conversational Marketing

When social media marketing obtained popularity? It was revolutionary because it took marketing at the notch from a one-way system of communicating with customers to a more interactive experience.

Now, gradually with the upsurge of chatbots, this trend of two-way conversations can be taken to a whole new level. However, with the increase in an ample number of companies which are leveraging social media to drive their conversational marketing strategy so to distinguish their brand and solidify their brand’s voice and values. When most people refer to conversational marketing, they’re talking about interactions started using chatbots and live chat that moves to personal conversations.

This augmentation makes sense too. Because starting a conversation with customers can now be done how, when, and where customers want to communicate at their ease.

How brands synch to customers through WhatsApp Chatbot?

While to reach out to your customers on WhatsApp, you need to get them to opt in for the same. In a way that customer agree to receive WhatsApp messages from your business by providing you their contact number through a different channel. Furthermore, to send them updates and notifications is by having them reach out to you first, some companies have tremendously run creative WhatsApp marketing campaigns resulting in a boost in product sign-ups and overall brand engagement. Here is one of the iconic WhatsApp marketing campaign that amassed a plethora of eyeballs and lead for the business.

Absolut Vodka

Absolut Vodka an iconic brand that victoriously executed smart WhatsApp marketing campaign. At the juncture of its launch its limited-edition “Absolut Unique” vodka, the company announced that two tickets of the launch party would be available to the general public. Those interested in the offer were asked to interact with Sven, the virtual doorman available over WhatsApp, and convince him to give them the tickets. The users came up with some of the wittiest, quirkiest, and most with much humor & creative messages that included voice notes and videos.

Within a duration of 3 days, Absolut Vodka registered that Sven had interacted with over 600 around users and received more than 1000 videos, images, and audio clips.

Are you ready to grasp this opportunity?  We at Kevit can provide you with the top-notch services with maximum functionality depending upon your requirements and based on the business need. Know more about how you can integrate this technology into your business by getting in touch with us via coffee@kevit.io or you can visit us on www.kevit.io.