E-commerce and Messenger Bots - Partners for Higher Sales & More Revenue

Chatbot for E-commerce Aug 06, 2019

Are you looking to get more customers for your e-commerce business?

Want 100% Customer Satisfaction?

Do you want to cut the time you spend on customer service?

Want effortless lead generation?

If you answered yes to one or all of the questions, it’s time to get serious about chatbots.

Especially, E-commerce can get benefits the most from the use of Messenger chatbots. But wait, What is messenger bot? 🤔

“A messenger bot is a piece of software that uses artificial intelligence (AI) to communicate with customers.”

Facebook introduce bots for messenger in 2016. Since then it is growing surprisingly. It successfully reached a broad audience. Facebook Messenger currently has 1.3 billion active users every single month. It’s a huge number right? What makes Facebook Messenger bots different from other trends? It creates a difference because this technology has the capacity to transform not only the way businesses market themselves but also the way they conduct customer service.

Facebook messenger bot can be used for various purposes like marketing, lead generation, To provide customer service, To run campaigns, To launch the product, To notify the regular customers about new products, etc. This experience is exciting for your customers too.

Let’s understand the whole working of E-commerce bot. It’s a blessing for people who are always confused while buying something. (I think at some point all of us are included in that category 😂). The chatbot gives you the best suggestions on a product you want to buy in a few seconds.

You don’t need to browse full sites, apply filters and other boring tasks which clearly become mood breaker every time when you want to buy something online. E-commerce bot helps you as a shopping friend. A few step conversations and your orders are done! Once the order has been completed, users can receive the parcel tracking information directly on Facebook Messenger. All information is contained in a single message as well as the user feels a more personal connection with the brand.

Chatbot in E-commerce wins the situation for both customers and selling companies. Companies can provide product and purchase information, and also can enable order tracking. Customers can send inquiries directly from the messenger. Let’s have a look at some reasons that can clearly answer our question - how the e-commerce industry is taking advantage of chatbot the most:

1. Customer support:  

The customer needs to be heard 24/7. We live in a world where customer satisfaction is more vital than ever before. As specially maintained customer in E-commerce 24/7 is not easy, but messenger bot is on the rescue! E-commerce business stands to rescue customer service costs by up to 30% using messenger bots.

Messenger bot automate conversations and tasks and empower your service team when they are busy with more complicated service tasks. Messenger bot improve response times, enhance customer satisfaction and increase the number of resolved cases. It helps you to drive new sales, and reduce customer service overhead.

2. Quick communication:

Customers become very choosy when it comes to shopping. Customers prefer quick communication with Brands. They need quick suggestions, quick answers to their questions and a quick solution to their problem.

With your customer service team, it is not possible to have a conversation with customers at the time when they want to talk. Plus it is very costly. You can’t just keep increasing your team to answer your customers. Single messenger bot can handle all communications at the same time. It keeps your customers satisfied.

3. Promotions:

Facebook messenger is a brand new platform to promote your brand. Usually, brands have a passive approach to customer interactions. They only communicate with customers who have to contact them first. But with messenger bot, you can automatically send a welcome notification when a person arrives on your website or social media profile. This enhances your brand's reputation and can even increase interactions. More people get the chance to know your brand.

4. Click-to-Messenger Ads:

If you want to spend less for more in your E-commerce business, Facebook click-to-Messenger ads are the best way. It gets you more engagement and follow-up contact info. It serves major benefits at a lower cost-per-result. It gives an opportunity for your customers to follow up with offers and messages. Click-to-messenger ads help to drive more traffic in messenger bot.

5. Product launching:

Yes, you read it right! You can use a messenger bot for your new product launching. Many brands are using this technique nowadays. In e-commerce business brands have to launch new products and special offers in between some time gaps. Messenger bots are the best way to launch your product. You can send promotional message sequences to your existing customers before launching your products.

It keeps your customers excited about your new products. Also, the result increases the selling rates of that product.

Kevit Technologies has earned a name for e-commerce chatbot development in a very short period of time. If you want to know how you can feature a messenger bot in your E-commerce business, you can get in touch with us at coffee@kevit.io.

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